AIM
You are required to make an FDI in an industry and country of your choice. The aim
of the report is to present a country and industry risk analysis to assess the strategic
viability of the FDI.
Report Structure : IBU5IBE Group Project Assignment La Trobe University
The report must be well presented with synopsis, relevant literature and data, results
and conclusion. There should be a comprehensive reference list and all detailed data
should be in appendices that are referred to in the body of the report.
The Report Must Include:
1. An Executive Summary
2. A statement of the scope and opportunity of the investment. Reason out why the
specific host country was chosen as compared to so many other countries for the
specific industry/product? This needs to be evidence based (E.g.: Industry MPI).
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3. PESTLIED analysis and summary findings. Provide the country risks from the
perspective of the specific industry. Please note this is for the specific industry in the
country and based on evidence (use relevant references).
4. Industry/Competitor analysis
5. Suggested mode of entry and an assessment of its appropriateness for entering the
chosen market
6. Risk management considerations
7. A conclusion, including the group’s assessment of whether the investment is
reasonable given the nature of the risks.
8. References
9. Any appendices
Report Content
Treat the report as if it is a professional report you have been asked to prepare by the
board of the company making the FDI decision. You have been asked to prepare a
report evaluating the decision that the company made to enter a foreign country. This
should look at all the relevant factors both internal and external, and the mode of
entry and make a recommendation as to whether the company’s decision to enter that
foreign market was a good one or if it might have been better off either not entering
that market or by doing something differently (this could be in terms of their
structure, strategy, preparedness of nature of entry).
You want your boss/client to read the report (and they are very busy) so the point of
the executive summary si to highlight noteworthy points that are going to create
interest in reading further (otherwise the report might just end up in the bin unread).
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