Instruction to students: This is an individual task.
Task: BUS707 Managing Across Global Cultures Assignment
- Identify a media article that you will analyse. It should report on
-a difficult international business situation
-involving cross-cultural management issues
-that has arisen in the past twelve months
- This task will demonstrate your ability to apply your cultural intelligence skills to a problematic ‘real life’ international business situation
Choosing an appropriate article
- Choose a newspaper or online article between 350 and 1,000 words and less than twelve months old as the basis of your essay
- It should be reporting actual international business activities or events and not a commentary or academic critique.
- Ensure it is less than twelve months old
- Ensure it relates to cross-cultural management issues.
- Avoid editorials or columns.
- You can search for articles in the LibGuide you used for task 1 (see last slides here)
- Keep in mind that you are required to analyse the article with respect to theory, so choose one that will give you scope to do that
Suggested structure
- Introduction (half a page)
- Article synopsis (half a page)
- Analysis (most of paper)
- Conclusion and recommendations (if any)
- Reference list (not included in word count)
- Attached newspaper article (not included in word count)
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More detail on suggested structure
- Begin with a brief review of the case, identifying the key participants and events that have unfolded.
- Provide an analysis of the case
-to identify the cross-cultural management issues that have arisen in the case and
-to determine which cross-cultural issue has proved most difficult for management.
- Include an in-depth academic literature review of cross-cultural theory and international business theory relevant to the key cross-cultural management issue identified in the case.
- Conclude with recommendations for management to redress the cross-cultural management issues and how these issues might be avoided or better managed in the future.
- Please provide a copy of the newspaper article.
Form
In essay format – approximately 2,500 words (up to 3000 words is all right)
Requirement
Essays should:
-conform in style and content to academic standards for essay writing
-contain appropriate referencing methods (eg Harvard)
Assessment criteria: BUS707 Managing Across Global Cultures Assignment-University of Sunshine Coast Australia.
As listed in Course Outline:
- Ability to identify and critically analyse cross-cultural management issues in an international business context
- Research skills with the ability to identify and apply relevant cultural and international business theory to cross-cultural management issues
- Ability to synthesize and communicate solutions to cross-cultural management issues in the form of management recommendations
- Written communication skills
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