Instructions to students: This is an individual assignment.
Total Marks:20 marks in total
MKT203 Services Marketing Assignment
The purpose of this individual scenario analysis is to develop students’ skills in applying relevant service marketing analysis tools. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business case within a safe learning environment.
Individually you are required to choose a service brand that you have recently transacted with and prepare:
1. A service offering diagram clearly distinguishing between core, supplementary and augmented services for the organization.
2. A service process map/blue print of the service organization’s different steps of the processes followed by the service organisation, time taken for each process etc.
Consider complexity and divergence while preparing these charts. In preparing your process chart, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Your document MUST follow a professional structure:
- Cover page that contains your details, assessment details etc.
- Service offering diagram (One page, no more)
- Service process map /Blue print (One page, no more)
- Reference List (you must apply Harvard Referencing Style)
Assignment Submission: MKT203 Services Marketing Assignment-Kaplan Business School Australia
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
MKT 203 Assessment Marking Rubric – Service process mapping and blue printing – Making Process Chart 20%
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