Marketing Management is the concept that revolves around the art of rendering product satisfaction to all customers of a particular company. It is related to the efficient utilization of resources in hand through the most productive ways. Students are choosing Marketing Management as their preferred subject to pursue higher studies. Today, every company is in need of professionals who can guide the objectives in the correct direction. It has become crucial than ever for every business company irrespective of the industry it caters, to perform better than the rest. Students are taught the various elements which form the string base of understanding and executing the needful steps for marketing management. During the course of study, students are loaded with many Marketing Management Assignment.
There are many functions of Marketing Management. Some of them are mentioned below.
- Core Marketing Objectives
The very first thing is of identifying the marketing objectives so that the company resources are used in the right manner. All of these objectives are kept in sync with the universal organizational goals.
- Planning & Organization
This function deals with the creation of sales plan, forecast and other strategies as well. The company managers start their work towards implementation of the plan by organizing the resources accordingly.
- Directing & Coordinating
This function takes care of proper coordination between different locations as managed by the respective managers.
- Controlling, Staffing & Evaluating
These are the last functions of Marketing Management. It is to be ensured by the company that all defined objectives are fulfilled or not. The plan should be appropriate to the expectations.
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