ISY301/ISY3001 E-Business Fundamentals and Systems-Australian Institute of Higher Education

Name: e-Technologies Case Study

Submission: Moodle, Turnitin Submission

Contribution: 30% (30 marks)

Course Objectives : ISY301/ISY3001 E-Business Fundamentals and Systems

ISY301 ISY3001 E-Business Fundamentals and Systems-Australian Institute of Higher Education

This assessment task relates to the following course objectives:

a) Describe and discuss how the Internet and e-technologies have influenced organisational practices and how they assist business decision making and can help build competitive advantage

b) Describe and discuss how particular e-technologies and infrastructures are employed by business

c) Identify and discuss key issues associated with client-side and server-side programming, database connectivity, and session tracking

d) Identify and evaluate threats and risks specifically associated with e-business and the strategies for how these are managed or mitigated

e) Demonstrate an awareness and understanding of the social and ethical aspects of e-business and e-technologies (including social media)

Overview : ISY301/ISY3001 E-Business Fundamentals and Systems Assignment

Consider the food supply market. Select one e-commerce model

1. B2C Retail supply of food to consumers being groceries, fresh food or cooked meals

2. B2B – Business to business in terms of wholesalers supplying food products (or any kind) to other businesses, including aggregators

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3. P2P – The collaborative economy whereby consumers supply each other for example with a home cooked meal

Choose TWO competing services (websites) in your chosen e-commerce model segment

e.g. Coles and Woolworths supplying B2C online groceries.

Your assignment is to compare and contrast your two chosen businesses and websites.

Number of words is around 2500 (2200 to 2800).

Assignment 2 – e-Technologies Case Study

Tasks

A. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.

B. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

C. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

D. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute,

ISY301 ISY3001 E-Business Fundamentals and Systems Assignment

Use a TABLE with each Attribute (1 to 22), Your Rating (1 to 5) and a
brief Comment.

1. How does the website URL relate to the business name?

2. How easily is the website found using general internet search engines
(e.g. Google, Ask, AltaVista, Bing, Yahoo!)?

3. Does the website give me all the organisational information a user
could reasonably require?

4. Are requirements to provide a user’s (personal or sensitive) information appropriate?

5. How well does the website reassure users about the security and use of their information?

6. How well does the website foster user trust in the organisation?

7. How well does the website address legal issues associated with use of the website or engagement in transactions?

8. How well does the website provide for the accessibility needs of users?

9. How well does the website address the language or cultural needs of users?

10.Does the website contain all the product information that a user could reasonably require?

11.Does the website allow all the customisation (user-managed features) that a user could reasonably expect?

12.How well does the website personalise the experience for users?

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13.Does the website identify sufficient channels for user service/support?

14.How easy is it to find any information on the website about the organisation, their products or services?

15.How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?

16. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?

17.How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?

18.How well does the website foster community among users?

19. How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?

20.How well does the website support different web-browsers or platforms (e.g. mobile devices)?

21.Does the website provide a sufficient range of payment options as could be reasonably expected?

22.Does the website provide a sufficient range of delivery options as could be reasonably expected?

F. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?

Submission Requirements:

  • The assignment is to be written in a report format. It must have sections – A to F as described above. No other sections e.g. summary, are required.
  • Submit as a PDF or MS Word file through the Turnitin assignment submission tool on Moodle.
  • Include a cover sheet that has your name, subject, date, case study title and WORD COUNT

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