BUS104 – Introduction to Marketing Assignment

ASSESSMENT 3: Marketing Report (Group) – 25%

This assessment is designed to apply the knowledge and skills developed by the students to evaluate the external and internal environment of a company and identify new offering based on the result of the environmental scanning. In this assignment, the student is expected to analyses the external and internal environments (SWOT), identify a relevant strategy (S-0, W-O etc.), identify and describe a target market, and develop a suitable new product or new services for the company to introduce for this target market.

Each group has to nominate a company (the client) for this plan, Tutor needs to approve the company before it can proceed to the next stage.

Students are required to conduct a SWOT analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid potential threats. Students are also expected to identify and describe using segmenting variables, one target market being served by the nominated client and devise a brief marketing strategies.

Groups need to base their marketing report on appropriate theory and other relevant current market information where possible. Groups should support their report with the text and a minimum of FOUR (4) other academically relevant and acceptable sources. These may include academic journal articles, research reports and industry analyses, but groups need to be aware of the validity of sources e.g. an unsupported newspaper article may not be considered valid.

BUS104 – Introduction to Marketing

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Submission Details : BUS104 – Introduction to Marketing Assignment

  • Individual Assessment
  • Word limit: 2500 words (±10%) (excluding reference list)
  • You need to state the word count of the assessment on the cover page.
  • The review should be professionally presented using proper headings and sub-headings, in Arial 10pt or Times New Roman 12pt, single space.
    Harvard (Anglia) style referencing.
  • Soft copy to be uploaded on Turnitin via Moddle links
  • Late penalties and extensions:
    An important part of business life and key to achieving KOI’s graduate outcome of Professional Skills is the ability to manage workloads and meet deadlines. Consequently, any assessment items such as in- class quizzes and assignments missed or submitted after the due date/time will attract a penalty. Penalty for written assessment is – 5% of the total available marks per calendar day unless an extension is approved
  • Applying for extension:
    If students are unable to submit or attend an assessment when due, and extensions are possible, they must apply by completing the appropriate Application for Extension form available from the Student Information Centre in Moodle, the KOI Website (Policies and Forms) and the Reception Desk (Market St and Kent St), as soon as possible but no later than three (3) working days of the assessment due date. The completed form must be emailed with supporting documentation to academic@koi.edu.au.Students and lecturers / tutors will be advised of the outcome of the extension request as soon as practicable. Appropriate documentary evidence to support the request for an extension must be supplied. Please remember there is no guarantee of an extension being granted, and poor organisation is not a satisfactory reason to be granted an extension.

Marking Rubric for BUS104 Introduction to Marketing
Assessment 3 : Marketing Report – 25%

BUS104 – Introduction to Marketing 1

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