Instruction to students: This is an individual assignment.
Task: BMO6630 BUSINESS RESEARCH METHODS Assignment
Articles Collection & Structured Abstract
Undertake a literature review on a theoretical concept/construct in the field of Conspicuous consumption that has real world management implications (e.g., customer satisfaction, buying behaviour, customer motivation, experience quality etc.). Research the field to find four academic articles (the first article to propose the theory) relating to the concept (published any time); and three other more recent articles one of which must apply a quantitative research design, the second, a qualitative design and the third, a mixed method (qualitative and quantitative) design.
Please note that all articles must be full papers (e.g., not research notes, book reviews) sourced from refereed academic journals. Please review them and write an 1,000 word structured abstract, which draws upon all the articles you have reviewed, using the following headings:
Brief summary of the theory and progression in the field (i.e., how has the theory developed since first proposed?)
Common themes/findings across the four articles.
Different themes/findings across the four articles.
Study limitations and how these differ across the various study designs (quantitative, qualitative).
Future research directions proposed in the articles.
Assessment Criteria: BMO6630 BUSINESS RESEARCH METHODS Assignment-Victoria University Melbourne Australia
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