Assessment title: Strategic analysis report
Purpose: The purpose of this assessment is to help learners identify elements of the strategic environment that contribute to a firm’s commercial decisions and demonstrate an understanding of the internal and external forces that affect the strategic decisions of a firm
This assessment will also enable learners to reason and draw links between concepts learned in the unit.
TMGT601 Strategic Analysis Report Assignment-IMC Australia
Description: This 1000-word report analyses a firm’s internal and external environments through applying a range of theoretical analytical frameworks.
Topics to be covered: Knowledge and skills from weeks 1 to 4, with emphasis on the identification of possible strategic issues for a firm and the application of basic strategy analysis to its market
Extent of Research Required:
The extent of research required for this assessment is significant as it will need that you research target organisations and identify, though academic literature and industry publications, the main elements of information that will help answer the assessment question. You will also need to analyse
academic literature and identify areas of relevance to your own argument to arrive at a conclusion that you can support.
A Plagiarism Declaration Form must be submitted with all assessment tasks. The declaration affirms that the work being submitted is the student’s work, all sources have been acknowledged, contains no plagiarism and that the
information is not knowingly inaccurate. The submission of the form also affirms that you have read and understood the Student Academic Integrity Policy.
In your work, you must acknowledge all references and source of information correctly, honestly and accurately.
Assessment tasks are subject to testing using plagiarism detection software. Please ensure you the entire work is yours.
TMGT601 Strategic Analysis Report Assignment-IMC Australia
The referencing style for this assessment is Harvard.
Submissions may also be subject to the need to verbally explain how you went about developing the work, the use of academic English and the approach you took in researching and in writing the assessment. Please ensure you maintain soft copies of the original digital files that you
created on your PC, laptop or device as these may be requested to be viewed for authenticity analysis.
Academic misconduct, including plagiarism, cheating and third‐party assistance, is a serious offence and students will be severely penalised in any proven case.
Questions about assessments are welcome in class, or via email or phone at any time. Drafts of assessments will not be reviewed- thank you.
Assessment length: 1000 words (+/-10%) exclude tables, bibliography and
cover sheet
Criteria to grade quality:
1.Five criteria will be used to assess the assessment:
2.Demonstrated links to appropriate readings
3.The scope of analysis and links to theory
4.Depth of analysis
5.Presentation of a convincing argument
6.Clear recommendations based on the analysis or argument
7.Clarity of expression and error-free language
The marking rubric shown at the end of this table will be used to mark this assessment.
Submission method Via TurnItIn using the correct link relevant to the
assessment on the learning management system
Return method Via comments, rubric and grade on Turnitin
Feedback provided Feedback on areas that were appropriate and those that need improvement using the marking rubric and written comments
Assessment details:
This is an individual assignment. It takes the form of a report.
It requires that you select a firm from anywhere in the world and identify 2 internal and 2 external factors that could affect the firm’s ability to strategically compete in its market. You will then need to summarise these
factors and propose the 1 most challenging factor that could affect the firm’s strategy. The proposed headings and word count per heading are shown below:
TMGT601 Strategic Analysis Report Assignment-IMC Australia
Executive summary
Background to the firm
Internal factors affecting the firm
External factors affecting the firm
Major challenge facing the firm
Proposed approach to tackling the challenge
The work will require that you use a minimum of 10 references of which 5 at a minimum of need to be academic, and 5 can be from the firm’s web site,business news and other credible sources of information.
The language used in the assessment needs to be academic and must draw on the terms learned in the unit. The expression of an opinion in the first person (“I”) is not allowed.
The similarity must be 15% or less. Please make sure nothing is copied and the entire work is yours. Remember that there are no drafts, so whatever you submit needs to be your final piece of work. Assessments cannot be emailed and must be submitted to the correct link on Turnitin to be graded.
The firm can be any company of any size from anywhere in the world as long as it can be found online.
TMGT601 Strategic Analysis Report Assignment-IMC Australia.
Examples of internal factors could include resources, financials or product design. Examples of external factors could include competitors, regulatory environment or consumption trends. You can select any internal or external factors that you identify in your readings.
The best way to start the assessment is to search for information first about your target company to determine if sufficient resources exist and can be used. Next is a reading of the materials to identify and summarise the
issues that you believe affect the company. You can then write the assessment in your own words.
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