Assessment 2
Assessment title:Group presentation and group report of strategic issues
Purpose: The purpose of this assessment is to develop the learner’s skill to be able to distinguish between the various forces that affect a firm’s decision to activate corporate and business level strategies. It will use this knowledge to formulate a range of corporate, business level or functional strategies to address basic business challenges by applying two strategic analysis frameworks.
TMGT601 Group Presentation And Group Report Of Strategic Issues Assignment-IMC Australia.
The assessment has two parts:
(1) PowerPoint slides (submitted by the group leader with all member first names, surnames, student numbers, unit code and assessment number) and
a YouTube video recording done by each individual member of the group. There need to be 10 slides (these summarise the report in item 2 below)
(2) A report (1500 words, 10 references) submitted by the group leader with all member first names,surnames, student numbers, unit code and assessment number.
You will need to use a minimum of 10 references of which at least half must be academic.
Your group leader needs to submit both items above on behalf of the team (only one student is to submit the work).
Description: This is a 10-slide PowerPoint set and a YouTube recording for each member of the group of 1-3 minutes (per person). The group size is 3-4 students.
Topics to be covered: Knowledge and skills from weeks 4 to 8 with a focus on distinguishing between the various forces that affect a firm’s decision to activate corporate and business level strategies and the formulation of
solutions to address basic business challenges.
The assessment also provides learners with the ability to engage in in-depth learning and analysis using theoretical models and to present findings.
The assessment will develop your reasoning skills and apply them to the assessment questions.
You will also be able to further develop your problem- solving skill sin the context of the assessment requirements
Extent of Research Required:
The extent of research required for this assessment is significant as it will need that you research target organisations and identify, though academic literature and industry publications, the main elements of information that will help answer the assessment question. You will also need to analyse academic literature and identify areas of relevance to your own argument to arrive at a conclusion that you can support.
TMGT601 Group Presentation And Group Report Of Strategic Issues Assignment-IMC Australia.
A Plagiarism Declaration Form must be submitted with all assessment tasks. The declaration affirms that the work being submitted is the student’s work, all sources have been acknowledged, contains no plagiarism and that the
information is not knowingly inaccurate. The submission of the form also affirms that you have read and understood the Student Academic Integrity Policy.
In your work, you must acknowledge all references and source of information correctly, honestly and accurately.
Assessment tasks may be subject to testing using plagiarism detection software.
The referencing style for this assessment is Harvard.
Submissions may also be subject to the need to verbally explain how you went about developing the work, the use of academic English and the approach you took in researching and in writing the assessment. Please ensure you maintain soft copies of the original digital files that you created on your PC, laptop or device as these may be requested to be viewed for authenticity analysis.
The similarity must be 15% or less. Please make sure nothing is copied and the entire work is yours. Remember that there are no drafts, so whatever you submit needs to be your final piece of work. Assessments cannot be emailed and must be submitted to the correct link on Turnitin to be graded.
Academic misconduct, including plagiarism, cheating and third‐party assistance, is a serious offence and students will be severely penalised in any proven case.
Assessment length: 10 slides (+/-10%) exclude tables, bibliography and cover sheet. In addition to the slides, each member must record a 1-2 minute YouTube video (it must be on YouTube and must be accessible without the need for a log-in. Once graded, you will be free to delete the video from YouTube). When recording your video, your face and your voice must both be include and you must state your first name and your surname, mention the unit code and mention the assessment number at the start of the video.
If the group has four members, for example, there will need to be four individual videos (one for each member). The group leader will need to paste the links to these videos in the very last slide of the slides (after the
references). The links need to be “clickable” and work.
Please make sure you include every members’ first name, surname, student number, unit code and assessment number.
1500 word report (+/-10%) and 10 references
Please make sure you include every members’ first name, surname, student number, unit code and assessment number.
Five criteria will be used to assess the project:
Quality of the report and the presentation slides and summary of issues
Depth, breadth and relevant of the content to the analysis of strategic issues
Use of theoretical analysis models
Theoretical and practical relevance of response
Level of reasoning and content argument
Collaboration among team members during the presentation
Submission method: Via TurnItIn using the correct link relevant to the
assessment on the learning management system
Return method: Via comments, rubric and grade on Turnitin
Feedback provided: Feedback on areas that were appropriate and those that need improvement using the marking rubric and written comments.
The marking rubric shown at the end of this table will be used to mark this assessment. Questions about assessments are welcome in class, or via email or phone at any time. Drafts of assessments will not be reviewed- thank you.
Rationale:
Developing and formally assessing oral communication skills;
Allowing a demonstration of a student’s ability to analyse and synthesise material into a form that is engaging and easily comprehended by classmates and or a professional audience;
Providing a level of authenticity to assessment,particularly if tasks embody discipline-specific and work- like features;
Encouraging students to evaluate their own and peer’s contributions
critically;
Enabling students to share their knowledge and findings, thereby maximising the learning potential for the assessment; and
Exposing students to the diverse opinions and approaches of their peers, including perspectives that may arise in a cohort of international students.
Further guidance:
Visual aids are encouraged to be used within the presentation
Content must be professionally written and formatted
Structure must adhere to the assessment contents and may include short video links not exceeding 1-3 minutes
Verbal communication is expected to be professional and all group members must present and answer questions
Group work needs to include the first name, surname, student number, unit code and assessment number.The names of all members as well as a sheet identifying the parts of the assessment completed by each member and a peer review of the work for each member in the group from other members
Submission is to be made to the correct link on the portal, on time, by 1 member of the group only.
Assessment details: This assessment requires the following artefacts to be produced: Report (1500 words +/- 10%) Slides (10 slides +/-10%)
Video by each member of the group recorded on YouTube with its link pasted in the final slide
Using the two strategic management models of the Ansoff Matrix and the Boston Consulting Group (BCG) matrix, you are required to conduct a strategic analysis of a product (only one product) for any firm of your choice form anywhere in the world. It can also be the firm you used in assessment 1 if you wish.
You will need to:
Introduce the company and 1 product that you will be analysing
Provide a background to the 2 main competitors to the firm
Identify the product strategic positioning using the Ans off matrix
Identify the product strategic positioning using the BCG matrix
Analyse the firm’s current strategic stance using Ans off’s matrix
Analyse the firm’s current strategic stance using the BCG matrix
Recommend changes to the firm’s strategic stance Justify the proposed changes
TMGT601 Group Presentation And Group Report Of Strategic Issues Assignment-IMC Australia
Identify 2 possible responses the firm’s competitors might take
Relate your work to the literature with regard to the two matrices used and their usefulness in identifying a possible competitive stance for a firm
The minimum number of references for this assessment is 10 with at least 5 of these being from academic journals.
Each member of the group must present.
Slides must include the official first names and surnames of all members along with their student numbers.
Only 1 member of the group is to upload the slides buy the due date to the correct link on the portal
This is a group assessment. You will need to form a group of 3-4 from students in your class. You do not need permission from the lecturer to form a group and you will need to appoint a group leader. The group leader will be the one submitting the assessment on behalf of the group via the Turnitin link on the portal.
This assessment requires you to select a firm. You cannot use the same firm as assessment 1. This needs to be a new firm. The firm can be any company of any size from anywhere in the world as long as it can be found online.
You will need to apply the Ansoff Matrix and the Boston Consulting Group (BCG) matrix to this firm by critically analysing the strategic actions of the firm and whether they reflect the desired actions a firm should take.
The assessment will require 10 slides to be produced and you will present these slides. The slides will need to be submitted by the team leader using the Turnitin link on the unit portal. All group members will need to participate in the presentation. Members may receive similar or different marks for the in-class presentation depending on the skill used in their presentation and the responses to questions.
TMGT601 Group Presentation And Group Report Of Strategic Issues Assignment-IMC Australia.
The work will require that you use a minimum of 10 references of which 5 need to be academic and 5 can be from the firm’s web site, business news and other credible sources of information.
The language used in the assessment needs to be academic and must draw on the terms learned in the unit.
A professional, legible format is required for the slides with no visual effects.
The firm can be any company of any size from anywhere in the world as long as it can be found online.
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