Assessment 1 Learning Outcomes:
a. Describe and explore investigative research methodologies
b. Select and apply fundamental forms and methods of formal research investigation
d. Develop, communicate and evaluate a comprehensive research plan
Description: Assessment 1 (Research Proposal: Report Format)
This is an individual student Assessment. Max 2,000 – 2,500 words
RAI102 Research & Insight Assignment-Macleay College Australia.
Research Design
Students are provided by the lecturer a series of scenarios and situations to choose from based around real life situations in the Australian societal landscape. Students then individually select one scenario subject to the final approval of the lecturer. Based on the scenario selected, students design and develop a written research proposal to conduct primary and secondary research to determine a consumer need, product or digital media project opportunity, or need for a communication campaign.
The written Research Plan must include:
- A written statement of the research design, including a statement explaining the purpose of the study
- Identification of the research problem and research objectives
- A comprehensive description of the intended research methodology
- An outline of the procedures associated with each stage of the research
- A summary of findings and insights expected from the research
This Assessment 1 also includes a Class Performance Review component covering contribution throughout all assessment tasks and contribution to classwork and discussion over the trimester. This is an individual mark added to your group mark for the final grade.
Details:Proposal to be uploaded to Moodle as a PDF file.
RAI102 Research & Insight Assignment-Macleay College Australia.
Assessment 1: Topics for choice
In this trimester all research projects will relate to the Covid19 Pandemic.
Please choose one sub-theme from the list below and have your lecturer provide a final approval for you to proceeded before commencing Assessment 1.
1.Trust in institutions, government, or experts – explore issue surrounding the extent to which society, or a convenient sample, perceives issues relating to trust and different institutional players in the pandemic.
2.Media influence – to what extend have different types, or a single type of media platform or channel, influenced the perceptions of society or a nominated convenient sample?
3.Consumer confidence – explore and measure the extent to which the pandemic has influenced consumer confidence. Short- and long-term perspectives could be studied.
RAI102 Research & Insight Assignment-Macleay College Australia.
4.Business confidence – explore and measure the extent to which the pandemic has influenced business confidence. This could be a single small business. Short- and long-term perspectives could also be studied.
5.The COVID Safe app – Explore the obstacles and opportunities that relate to widespread adoption of the app in society or a particular group.
The more focused the better. Students should try to avoid broad research and concentrate on a particular aspect of an issue or topic.
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