Question HI6006 – Competitive Strategy Group Assignment

HI6006 Competitive Strategy Group Assignment

Assessment Criteria                                                         

Suggested report word limit:2000 words (±10%)

Component Weighting: 20%

Due Date: 5pm Friday  Week 11

Submission format:Soft copy of a Word.docx to be uploaded
on Blackboard through ‘Assignments and due dates’ menu

Group Presentation Component Weighting:10%

Due Date:Weeks 10-12 in-class presentation

Note: all students must have their presentations ready to present if required by the first week of the presentation schedule

Submission format: Soft copy of powerpoint.pptx plus in-class

presentation to be scheduled by the lecturer during weeks 10-12

Important Please note:
  1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss
  2. Failure to upload the correct document to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
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HI6006 Competitive Strategy – Trimester 3 2017
Assessment Description

 Choose 2 of the topics that have been covered in lectures 4-9 from the following list:

  • Lecture 4 – global strategy as business model change
  • Lecture 5 – target markets and modes of entry
  • Lecture 6 – globalising the value proposition
  • Lecture 7 – global branding
  • Lecture 8 – globalising the value chain infrastructure
  • Lecture 9 – Globalising the supply chain

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Select 2 organisations from any 2 service industries (4 organisations in total). For each organisation explain how they have applied your chosen theory(ies) and critically evaluate their approach and the reasons behind their successes/failures with respect to the theory.

Your evaluation should include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful or unsuccessful, contrary to the theory’s recommendations and why this has been the case.


This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.

Recommended Structure 

Group Report:  Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography. You are recommended to use, at the very least, a Word (or similar) report template to give your report a professional look and feel.

You do not need to define the concepts in detail. Descriptive material has negligible value and should be avoided. The report should focus on analysis, discussion and recommendation, enriched by ideas found in journal articles.

In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.

Group Presentation:

Your group will be required to do an in-class presentation during the tutorials. The presentation will last no more than 10 mins and all members are required to present.

HI6006 Competitive Strategy – Trimester 3 2017

Assessment Criteria 

Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.

You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.

All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).

This assignment will include an element of peer assessment.
HI6006 Competitive Strategy – Trimester 3 2017

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