Assignment Task : MGT306 Strategic Management – Five Year Business Plan
Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings
Executive Summary
Business Environment
- Vision, Mission and goals
- Products and services
- Business, organisation and finance structures
- Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
- Premises, plant and equipment
- Information systems and telecommunications
- Intellectual property, licences and memberships Insurances
Goals, milestones, strategies
- Goals and milestones
- Marketing
- Sales
- Customer management and retention
- Pricing
- Suitable business strategy
Business competition
- The industry
- Target market
- Market competition
- Influence of Five forces
Financial forecasts
- Set-up costs
- Profit and loss forecast
- Cash flow forecast
- Balance sheet forecast
- Break-even analysis
You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.
The following guidelines are to assist you with presentation and layout
• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
• Use Arial, Calibri, or Tahoma, 12 pt font
• Double spacing
• Double justification of text
• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number
