MKTP103 Marketing Principle Assignment Help


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Task: Choose a branded product range that are distributed through supermarkets like Woolworths, Coles or IGA in Australia that is supplied by a large manufacturer of branded grocery products, such as Unilever, Proctor and Gamble, or Sanitarium. Your company has decided to launch a new product into Australian supermarkets under one of the company’s established brands. The new product can be a modification of an existing product, or a product extension under an existing brand.

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  • Summaries key facts about this company’s Australian business — ownership, sales, product ranges, management, profitability, share price history, and so on.
  • Describe the chosen market segment — sales, growth, major competitors and their market shares.
  • State your rationale for introducing a new product to extend the range. Your analysis must detail relevant trends and show why the marketing environment is positive for this new product.
  • Define the target customer for this product — demographically, geographically and psychographicaIly.
  • Outline your marketing mix strategy.

The key sections to be included are: Executive summary; Contents; Introduction; Company summary; Product segment summary; New product rationale; Target customer description; Marketing mix strategy; Conclusion; Bibliography and Appendix.

Appropriate facts and figures on market size; market share and market growth must be included, as well as any relevant secondary data on consumer preferences and trends, and the market. It is essential to avoid general, unsupported statements and or unreferenced material.The report style is of a business/managerial report. References must follow the Harvard referencing style.


The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include: Reference from academic journals supporting your argument.

• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.

• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.

• A minimum of 8 academic references (including the text book).

Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters

The essay must be submitted online in doodle. All materials must be submitted electronically in Microsoft word format. Other formats (e.g., pdf or mac file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered late and will lose marks until it is presented in ms word. No paper based or hard copy submission will be accepted.


Marking Criteria Lecturer Expectation Marks Comments Research Make good use of sources to support idea of the report 20 Students should research extensively on this topic Information The report is coherent and flows well 30 Information can come from journal articles, business magazines and textbooks Structure Topics and materials ae conveyed smoothly 20 The information must be relevant and flow from one point to another point that is easy to read and easily understood. Language Presentation Good standard of writing 20 Attention should be paid to punctuation, grammar and spelling. Referencing Good attempt of reference sources 10 Keep internet based references to a minimum.

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