Instructions for students: This is an group assignment.
Task: HC1021 Interpersonal And E-Communication Assignment
Key Assignment Guidelines:
In groups of 3-4 students must:
• Select an international business or company and write a formal business report on the organisation’s “Communication and E-Communication” strategies.
• The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a ‘first-come first-served’ basis.
• You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current “Communication and E-Communication” strategies.
Therefore your business report must include the following sections:
o Title Page
o Executive Summary,
o Brief Introduction and Background
o Section 1: Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public.
o Section 2: Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms.
o Section 3: Perform a SWOT Analysis on the company’s overall communication methods and practices, and describe your findings.
o Section 4: Assess and compare the communication practices of the company’s 2 main
competitors
o Section 5: Provide an assessment of your suggestions and recommendations for how the
company can improve its communication
o Conclusion
o Appendix (if required)
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General Assignment Guidelines:
Students are required to organise themselves into groups of 3-4.
This is a group assignment – you are not permitted to do this assignment as an individual. Individual submissions will receive an immediate 50% penalty as per Holmes assignment guidelines.
Each group will complete a detailed analysis on the communication and e-communication strategies of the international business, and will be required to submit both a formal report, as well as perform a group presentation.
To successfully complete this assessment, students must perform additional academic research and gather background information on the communication strategies of the chosen company.
Submission: HC1021 Interpersonal And E-Communication Assignment-Holmes Colleges Melbourne Australia.
One student per group will be required to submit:
1. An electronic copy of the assignment report through the Holmes Blackboard – Safe
Assignment system (GROUP ASSIGNMENT SELF CHECK LINK) by the due date.
2. A copy of the final report through the GROUP ASSIGNMENT FINAL SUBMISSION link for
grading.
3. As a general guideline – the Safe Assignment ‘matching % to other sources’ must be less than or equal to 15% for this assignment. Students are reminded that the work that they submit for this assignment must be their own, and should be appropriately referenced. If the ‘% matching’ for your assignment on the final submission to safe- assign is greater than 15% then your lecturer may choose to deduct marks, ask you to resubmit with a penalty applied, or allocate you a mark of zero.
Assignment length: 2500 words
Format: Standard Report Format. Please address all sections described in the overview above within your report.
**IMPORTANT:
Student Contribution: Each group will be required to complete a student contribution assessment sheet (peer evaluation of group assignment form) to ensure that all members of the group contribute fairly to the group assessment. This form must be completed, signed by all members of your group and submitted with your assignment.
Marking Guidelines
Group Assignment : (20 marks)
Overall Structure, format and excellence 3 marks
Research Quality and Referencing Format 5 marks
Analysis of Company Communication Strategies 6 marks
Assessment of SWOT and Recommendations 6 marks
Group Presentation: (10 marks)
• All students must be involved and take part in the presentation
• Students will be required to produce a PowerPoint presentation and slides
• Students who do not attend the presentation will receive no marks for this component
• All students are required to wear professional business attire to their presentation
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