Subject Code: HAT203
Subject Name: Tourism and Hospitality Management
Assessment Title: Case Study Analysis
Length: 1000 words (+/- 10% allowable range)
Weighting: 40%
Total Marks: 100
Submission: Online via Turnitin
Assessment Description : HAT203 Tourism and Hospitality Management Case Study
The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues.
You will be assigned a case study which is located in the last section of your prescribed textbook. Based on the information provided in the case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.
Your case study analysis MUST follow a professional structure:
Assignment Cover sheet (Signed)
The Macro context
The Micro context
SWOT Analysis
Reference List (You must use Harvard Referencing Style)
In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur
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