Subject Code & Title : BUS104 Introduction To Marketing T321
Assessment Type: Essay (Individual)
Purpose: The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) act as a diagnostic test of the students’ writing and referencing skills. This contributes to learning outcomes a, b and e.
BUS104 Introduction To Marketing T321 Essay – King’ Own Institutes Australia.
Submission: Review Soft copy – upload a Word .doc or .docx to Turnitin Moodle link by deadlines given above.
Assessment topic: “Marketers are not doing enough in directing their target markets toward sustainable consumptions”. Discuss.
Task Details: The students are required to respond to the statement above and write the responses in an essay format.
o Individual Assessment
o Word limit: 1500 words (±10%) (excluding reference list)
o You need to state the word count of the assessment on the cover page.
o The response should be professionally presented in Arial 10pt or Times New Roman 12pt, single space. Harvard (Anglia) style referencing.
o Submission deadline Week 5 – Sunday by
o Soft copy to be uploaded Turnitin via Moodle links
Marks out of 15 will be awarded based on how well the following criteria is addressed: