This is an individual assignment.
BUS101 Business Analytics Assignment
Task Overview and Instructions:
Purpose:
The purpose of this report is to solve a business problem using a theoretical framework informed by empirical academic studies. Using academic literature, you will provide
information regarding the business problems and offer potential explanations for the business issues. Using what you have learned in the lectures, tutorials, text-book and other sources you will analyse the transcripts/feedback provided to identify the source of the business problems. You will then make recommendations based on your findings and the literature to the CEO of the company.
Topics for the Report:
Choose one of the following two topics:
1. Open plan office (Management)
2. Brand and Service Quality (Marketing)
The Report Structure must be:
Cover page/Title Page – Name, student number, tutor name/day/time, word count
Executive summary (no longer than one page) – overview the purpose, type of analysis/methods, most important findings in summary, most important conclusions
and recommendations
Table of contents (should also include a list of figures / diagrams / tables if used)
Introduction (estimated 150 words):
o Overview of the business problems
Provide a statement of the business problems from the symptoms
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o Overview of literature on the topic (Estimated 800 words):
Write a literature review that overviews what previous empirical work has found regarding your chosen topic
State what theory you will use to investigate the business problems
Overview the theory and explain the concepts and elements of the theory
Justify why this theory helps to explain the business problems
Write a managerial decision statement and corresponding research objectives and research questions based on the theory and literature regarding the business issues.
Methods and Results (Estimated 500 words):
o Introduce what qualitative analysis is. Remember the audience may not have any knowledge of what a qualitative analysis is.
o Report what the method was and how the interview data was collected. Write in enough detail that someone else can understand exactly what was done and how.
o Present the findings of the analysis in a table and graph, ensure you reflect on the findings and summarise (do not just show a table/graph with no explanation). Refer to the course materials to help.
Recommendations and Conclusions (Estimated 500 words):
o Based on the findings give the CEO some recommendations about how to
improve the business problems. This should link to the academic literature and
theory from the introduction.
List of references – either APA or Harvard (choose one and be consistent)
Appendices – this could include the interview schedule (you will need to make it up
based on the questions shown in the transcript, you can add more information if
needed) and notes on how the coding was completed.
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Report format:
Font size 12, Times New roman, double spacing, and word count 2,000 (+/- 10% 1,800-
2,200). Note. The word count does not include the executive summary, headings, tables,
graphs/figures, the reference list or appendices.
Marking Criteria: BUS101 Business Analytics Assignment-University of Sunshine Coast Australia
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