Unit Code BSBMKG607
Unit Name/Title Manage market research
Assessment Task No Task 1
Assessment Name/Title Develop market research plan
Qualification Advanced Diploma of Marketing and Communication
BSBMKG607 Manage Market Research Assignment Task 1- International College of Melbourne AU.
Assessment 1
Introduction
Houzit is a 15 store chain of home-ware stores operated in Brisbane which specialises in bathroom fittings, bedroom fittings, mirrors and decorative items. As part of the strategic plans of the business, the management want to broaden the store product offers by including a new range of items such as lighting fixtures in the assortment mix. As of this requirement, the company wants to find out about the feasibility of adding lighting fixtures and the market factors that may affect their business.
The objective of this research plan is
The scope of this research plan is
Research problem and rationale
Houzit needs to find out the market factors in order to consider adding lighting fixtures into their product range.
Research objective
The objective of this research is to identify the market behaviour with regards to adding lighting fixtures in terms of market demand, competition, buying behaviour, consumer groups etc.
Research guidelines
Guideline description
The following research project guidelines reflecting organisational policy and procedure to be used for conducting research will provide the stakeholders involved in the project with a clear idea of how the organisation expect it to be planned , managed and how the findings will be reported.
Research project guidelines
Performance criteria Guidelines
Work Health and Safety,Data privacy,Staff involvement,Quality of data
Key performance indicators (KPIs)
Performance Key Performance Indicators
Research timing,Budget
Notes from meeting with their staff member should include:
- Format of required plans (print/electronic/oral, etc)
- Agreed date for return of plans
- A Work Plan Summary that is:
o Written
Required resources
1.Resources required for the research project
Example,
Resource description Quantity Internal or external
External resource costs ($),Cost description
Note: following quotations are under consideration;
- Ac worth Accounting quote $11,500. Will need to engage external research staff. Will need 10 weeks to complete the report. Cannot do focus groups.
- Lom bards quote $12,000. Have specialist staff available in the home-wares field. Can complete the work within 8 weeks. Can apply all methods of research.
- Holt & Burrows quote $14,500. Will send research staff from Melbourne. Can complete the work within 8 weeks. Can apply all methods of research.
Required consultants
Description of requirements for external consultants for the project Identification of suitable preferred consultant/s from the pre approved list
Selection criteria Identification of suitable preferred consultant/s from the pre approved list
BSBMKG607 Manage Market Research Assignment Task 1- International College of Melbourne AU.
Providers and suppliers
Requirements for goods and services for the project plan
Work plan summary
The following work plan summary provides details of the research that is to be conducted and managed using external consultants in four phases.
1.Definition/scope phase
2.Consultant/supplier selection phase
3.Research phase
4.Reporting phase
References
Student Workbook 2010 Manage market research BSBMKG607B, Innovations & Business Industry Council, Australia.
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