ASSIGNMENT 2
SUBJECT CODE : BMBM 33106
SUBJECT TITLE : CUSTOMER RELATIONSHIP MANAGEMENT
LEVEL : UNDERGRADUATE LEVEL
INSTRUCTIONS TO STUDENTS
1.This assignment consists of ONE (1) part. Answer ALL questions.
2.Plagiarism in all forms is forbidden. Students who submit plagiarized assignment will be penalized.
3.This assignment carries 50 Marks, 30% of the entire coursework marks.
BMBM 33106 Customer Relationship Management Assignment-AIMST University Malaysia.
4.Your assignment should be between 2,500 words to 3,000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer.
5.The submission date of this assignment is BEFORE OR ON 20 th JANUARY 2021.
Individual: Case Study Presentation
Instructions:
Course Learning Outcome to achieve:
CLO 3: Evaluate the costs and benefits of implementing customer relationship management. (C4)
Programme Learning Outcome to achieve:
PLO 6: Entrepreneurial Skills
Assignment Question:
Purpose
1.To discuss the conceptual foundations of relationship marketing and its implications for further knowledge development in the field of business.
2.The purpose of this assignment is to evaluate and analyze some of the CRM technologies learnt, when making comparisons to actual situations.
Requirement / Assignment Question
Select ONE company and examine how the companies’ practices lead to develop comprehensive guidelines that create new and mutual value for individual customers, builds preference for their organizations and improves business results (cost and benefits) over a lifetime of association with their customers. Investigate, analyse, demonstrate and present the significant aspects of a CRM implementation or CRM innovation/improvement in a work-related environment.
BMBM 33106 Customer Relationship Management Assignment-AIMST University Malaysia.
Note:This assignment requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
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