Abstract:
Design Thinking is a design methodology that provides a solution-based approach to solving problems and is viewed as both an ideology and a process, concerned with solving complex wicked problems in a highly user-centric way. Wicked problems are social or cultural problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems requires a deep understanding of the users involved, and an innovative approach provided by methods such as Design Thinking. Design Thinking focuses on humans first and foremost,seeking to understand people’s needs and come up with effective solutions to meet those needs. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields—including architecture, engineering and business.
ADD101 Design Thinking Assignment-Deakin university Australia.
The Assignment Task:
You are required to write an essay. This must demonstrate your understanding of the Design Thinking methodology and make reference to the principles of Human-centred Design. In addition, you need to recognise that a variety of problem-solving processes exist, identify these making reference to the number of steps/stages, present the value of the individual steps and how these might differ from other models.
Furthermore, globally many companies are embracing Design Thinking as a part of their innovation strategy. You are required to identify three (3) of these companies and highlight how, why and where they implemented Design Thinking. What challenge(s) they needed to solve. For example, was it related to products, services, communications or social impact? You need to bring attention to the resulting innovation that occurred by undertaking in depth academic research providing details on the features, advantages and benefits derived from the innovation leading to the particular company gaining a competitive advantage.
ADD101 Design Thinking Assignment-Deakin university Australia.
1.This requires writing an essay
2.Demonstrate your understanding of the Design Thinking methodology.
3.Human-centred Design: Make reference to the principles of Human-centred Design.
4.Models: You must document and describe the three (3) established (most popular)
Design Thinking models discussed in class. To confirm, these are:
- The IDEO 5-step Design Thinking Model;
- The Stanford University d.school Model; and
- The model proposed by Prof. Jeanne Liedtka from Darden Business School, namely the 4 W’s and Ten Tools approach.
- For each of the above models, you are to provide the following:
a.A brief summary of the Model.
b.When was it first introduced?
c.Who developed or introduced it?
d.The number of steps and names of each.
e.How this Model may be different or better than others? Your opinion.
f.Is this Model aimed at a specific industry or audience?
g.Include a single quality/high resolution image with appropriate title and referencing. The image must represent the structure/steps.
5.Alternatives:You must also include three (3) other models (not covered in class) that you have researched. For example, IBM Loop, Nueva School, British Design Council Double Diamond, Model Edward de Bono Six Thinking Hats, Frog and Google Sprints. There are many more.
For each of these alternative models you are to provide the following:
a.A brief summary of the Model.
b.When was it first introduced?
c.Who developed or introduced it?
d.The number of steps and names of each.
e.How this particular Model may be different or better than others? Your opinion.
f.Is this Model aimed at a specific industry or audience?
g.Include a single quality/high resolution image with appropriate title and referencing. The image must represent the structure/steps.
6.Companies/industry:Globally many companies are embracing Design Thinking as a part of their innovation strategy with some having developed their own frameworks for implementing an innovation process or methodology.
You are required to:
a.Identify a three (3) companies and highlight how, why, when and where they implemented Design Thinking or a similar problem-solving innovation process.
b.What identified challenge(s) need to be solved? For example, was it related to a specific product, service, communication challenge or social impact need?
c.You should include an image that provides a visual reference for the company and/or design challenge, plus a company logo.
d.You need to bring attention to the resulting innovation that occurred by undertaking in depth academic research providing details on the features, advantages and benefits derived from the innovation leading to the company gaining a competitive advantage.
This task assesses achievement in these Unit & Graduate Learning Outcomes
Suggested Headings
You are welcome to add or subtract any headings/sections that you feel are irrelevant or required to build your individual essay. These are only suggested headings to get you started.
1.Title Page: Include your name, surname, unit details, assignment details, date.
2.Introduction.
3.IDEO 5-step Design Thinking model: See ‘The Assignment Task’ for instructions.
4.Stanford University d.school model: See ‘The Assignment Task’ for instructions.
5.Professor Jeanne Liedtka Model: See ‘The Assignment Task’ for instructions.
6.Researched Model #1: Replace this heading with the model researched.
7.Researched Model #2: Replace this heading with the model researched.
8.Researched Model #3: Replace this heading with the model researched.
9.Identified Company #1: Replace this heading with the company researched.
10.Identified Company #2: Replace this heading with the company researched.
11.Identified Company #3: Replace this heading with the company researched.
12.Conclusion.
13.Bibliography: List of any sources you have referred to in alphabetical order.
14.Appendices: If you have any large tables, figures, or other material that is too long for your essay but is necessary for the reader to be able to refer to while reading your essay, you should include these as appendices at the end of the essay. Each one should be numbered and given a title to tell the reader what it contains.
ADD101 Design Thinking Assignment-Deakin university Australia.
Presentation:
Your essay should be easy to read, so you need to take some care with how you present it on the page – what it looks like. Keep the following points in mind:
- Format: Submit your document in Microsoft Word or PDF format.
- Naming: Identify your document/submission clearly. Make it easy for the marker/reader to identify what it is and who it is from.
- Title page: Include your name, surname, unit details, assignment details, date.
- Word count: Includes direct quotes and footnotes but does not include bibliographic entries or image captions. Do not exceed the word count by more than 10%.
- Fonts: Use either Arial or Times New Roman.
- Font size: 11 or 12 point size.
- Line spacing: Use 2.0 or no less than 1.5.
- Paragraph spacing: Use double spacing between paragraphs.
- Paragraph length: Between 5 and 10 sentences in length.
- Text Alignment: Left
- Hyphenation: Ensure this is clicked off.
- Margins: Use default margin or no less than 2.54cm
- Captions: Use a smaller font size and single spacing for image captions/citations.
- Image size: Images are to be one third of a page and presented within the body of the essay, not at the end.
- Use Headers and Footers: Include your name (last name, first name) your student number, the course number, the assignment number and the page number.
- Turnitin: You are required to submit your document(s) to Turnitin before uploading for marking. Turnitin is an originality checking and plagiarism prevention service that checks your writing for citation mistakes or inappropriate copying.
ADD101 Design Thinking Assignment-Deakin university Australia.
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