Instruction to students: This is an individual assignment of 2000 words.
Product: Written report.
Task: MKG721 Task 3 Food Marketing Assignment
The purpose of this task is for you to develop a food marketing strategy for one branded product in the emerging food sector driven by a coherent knowledge of consumer decision making.
Criteria:
· identification and profiling of key market segments
· application of knowledge of consumer decision making for the product category
· development of a marketing strategy for the branded product (positioning, product, branding and price) for one key market segment including
· strategies to interrupt routine behaviour at the point of sale
· communication and professional presentation of report
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Rubruic: MKG721 Task 3 Food Marketing Assignment-Sunshine Coast University Australia
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