Subject Code&Title: 0501609 Strategic Management Case Analysis
Assessment Type: Assessment
External Environmental Analysis:
Analyze the current situation as described in the case, collect information from authentic sources like firm’s website and must include:
A. The firm
B. The industry the firm operates in
C. Competition
D. Major Challenges the firm/industry faced with
0501609 Strategic Management Case Analysis Assessment – Al Ain University UAE
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The firms Business Strategy: What strategy the firm has adopted (‘Cost Leadership’, ‘Differentiation’, ‘Cost Focus’ or ‘Differentiation Focus’) and what are its implications on firm’s economic performance.
Internal Environmental Analysis of the Firm:
You could discuss issues from the following:
• Internal environment.
• Rivalry in the industry.
• Market growth rate
• Firm’s market share.
• Firms resources, capabilities, competencies, core competencies and distinctive competences.
• Use an appropriate strategic management analysis tool to analyze the situation.
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Perform SWOT Analysis:
What Did I Learn from this case study:
Answers to the questions (If any):
References (APA Format)
Questions:
Q1. Analyze the industry environment when blackberry was introduced.
Q2. Why was Blackberry so successful?what was the basis for blackberry competitive advantage?
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Q3. When competitors introduced new product,How did Blackberry react?
Why did Blackberry react this way?
Q4. Why was blackberry unable to sustain its industry positions?