Subject Code&Title: 0501609 Strategic Management Case Analysis
Assessment Type: Assessment
External Environmental Analysis:
Analyze the current situation as described in the case, collect information from authentic sources like firm’s website and must include:
A. The firm
B. The industry the firm operates in
D. Major Challenges the firm/industry faced with
0501609 Strategic Management Case Analysis Assessment – Al Ain University UAE
The firms Business Strategy: What strategy the firm has adopted (‘Cost Leadership’, ‘Differentiation’, ‘Cost Focus’ or ‘Differentiation Focus’) and what are its implications on firm’s economic performance.
Internal Environmental Analysis of the Firm:
You could discuss issues from the following:
• Internal environment.
• Rivalry in the industry.
• Market growth rate
• Firm’s market share.
• Firms resources, capabilities, competencies, core competencies and distinctive competences.
• Use an appropriate strategic management analysis tool to analyze the situation.
Perform SWOT Analysis:
What Did I Learn from this case study:
Answers to the questions (If any):
References (APA Format)
Q1. Analyze the industry environment when blackberry was introduced.
Q2. Why was Blackberry so successful?what was the basis for blackberry competitive advantage?
Q3. When competitors introduced new product,How did Blackberry react?
Why did Blackberry react this way?
Q4. Why was blackberry unable to sustain its industry positions?