HI6006 Competitive Strategy Group Assignment
Suggested report word limit: 2000 words (±10%)
Component Weighting: 20%
Due Date: 5pm Friday Week 11
Submission format: Soft copy of a Word.docx to be uploaded
on Blackboard through ‘Assignments and due dates’ menu
Group Presentation Component Weighting: 10%
Due Date: Weeks 10-12 in-class presentation
Note: all students must have their presentations ready to present if required by the first week of the presentation schedule
Submission format: Soft copy of powerpoint.pptx plus in-class
presentation to be scheduled by the lecturer during weeks 10-12
Important Please note:
- Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss
- Failure to upload the correct document to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
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HI6006 Competitive Strategy – Trimester 3 2017
Choose 2 of the topics that have been covered in lectures 4-9 from the following list:
- Lecture 4 – global strategy as business model change
- Lecture 5 – target markets and modes of entry
- Lecture 6 – globalising the value proposition
- Lecture 7 – global branding
- Lecture 8 – globalising the value chain infrastructure
- Lecture 9 – Globalising the supply chain
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Select 2 organisations from any 2 service industries (4 organisations in total). For each organisation explain how they have applied your chosen theory(ies) and critically evaluate their approach and the reasons behind their successes/failures with respect to the theory.
Your evaluation should include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful or unsuccessful, contrary to the theory’s recommendations and why this has been the case.
YOU SHOULD CHOOSE DIFFERENT ORGANISATIONS TO THOSE COVERED IN THE LECTURES/LEARNING ACTIVITIES or MINI CASE STUDIES
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.
Group Report: Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography. You are recommended to use, at the very least, a Word (or similar) report template to give your report a professional look and feel.
You do not need to define the concepts in detail. Descriptive material has negligible value and should be avoided. The report should focus on analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
Your group will be required to do an in-class presentation during the tutorials. The presentation will last no more than 10 mins and all members are required to present.
HI6006 Competitive Strategy – Trimester 3 2017
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
This assignment will include an element of peer assessment.
HI6006 Competitive Strategy – Trimester 3 2017
|Application of selected theory to organisations of your choice and evidence of synthesis (8 marks)||No evidence of any synthesis between argument, theory and/or examples||Limited evidence of synthesis between argument, theory and/or
|Some evidence of synthesis between argument, theory and/or
examples within defined
|Clear evidence of synthesis between argument, theory and/or
examples within context.
Contextual issues have been identified and discussed
|Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified, discussed and critically evaluated|
|Quality of argument / Use
of theory with examples
|No justification of opinions or position taken. Unsupported by theory and/or examples.||Limited argument supported by seminal theory and/or examples||Clear argument supported
by relevant theories. Examples used to support
and explore argument
|Clear, balanced argument
supported by a broad range of relevant theories.
Theories and examples evaluated and selection
|Clear, balanced evaluative
argument supported by a broad range of relevant theories.
Theories and examples critically evaluated and selection justified
|Quality and justification of conclusions
|No conclusion or conclusion unsupported by argument||Safe and predictable conclusions that answer the question.||Some evidence of original thought and insight.||Good evidence of original thought and insight. Introduction of innovative models
|Good evidence of original thought and insight.
Development and evaluation of innovative models /theories
|Quantity and quality and
presentation of references using Harvard Referencing throughout
|Only 0, 1 or 2 relevant
references given. Referencing is unclear.
|At least 3 relevant
references. Referencing mostly clear but inconsistent.
|At least 5 relevant
references given, mainly drawn from provided sources e.g lectures. Clear systematic referencing
of all sources..
|At least 7 relevant
references including at least 5 from own research including page no’s for all articles
|Bibliography includes at
least 10 relevant references from good sources i.e. journals rather than popular computing press. Very
|Professional Report Formatting, Structure and approach
|Poorly presented, no apparent structure and/or confused writing style||Limited attempt at formatting, Well structured, clear writing style||Page numbering, front cover, bibliography with some attempt at formatting. Well structured, focus explicit and clear, style appropriate||Good attempt at report formatting incorporating all elements at credits level. Clear focus, structure and style used to emphasise
|Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion|
|Introduction & Conclusion
|No evidence of distinct introduction/conclusion||Introduction or Conclusion evident but don’t really add to the presentation||Introduced and concluded but don’t really add value to the presentation||Good introduction and Conclusion that adds to the audience experience||Excellent introduction & conclusion, addressing any queries the audience have making the presentation appear
|Eye/Contact/Not Reading from notes/ Audience engagement
|Minimal eye contact by more than one member resulting in lack of audience engagement. Presenters spoke too quickly or quietly making it difficult to understand.
Inappropriate/disinterested body language.
|Sporadic eye contact by more than one presenter.
The audience was distracted, difficult to hear, body language distracting.
|Good eye contact by members but presentation lack lustre||Most members spoke to majority of audience; steady eye contact.
The audience was engaged by the presentation.
Majority of presenters spoke
at a suitable volume.
|Regular/constant eye contact, The audience was engaged, and presenters held the audience’s attention.
Appropriate speaking volume & body language.
|Visual aids (PP slides)
|Many errors in spelling/grammar/punctuation. No attention to detail. Slides inconsistent /difficult to read with too much information.
Lacking visual appeal.
|Some errors in spelling/grammar/punctuation. Too much information was contained on many slides.||Slides contain few errors or inconsistencies but more effort is required to make them look professional/polished||Slides contain no errors, good formatting, significant visual appeal.||Excellent slides, no errors/ inconsistencies.
Information is clear & concise on each slide.Visually appealing/engaging adding to the audience
|Research/Content (4 marks)||The presentation was a brief look at the topic but many questions were left unanswered.
Majority of information irrelevant and significant
points left out.
|The presentation was informative but several elements went unanswered. Much of the information irrelevant; coverage of some of major points.||The presentation was a good summary of the topic.
Most important information covered;
little irrelevant info.
|The presentation gave good insight into the topic.
Most important information
covered; little irrelevant info.
|The presentation was a concise insightful overview of the topic with all questions answered.
Comprehensive and complete coverage of
/Professionalism (2 marks)
|Late, disorganised, Multiple group members not participating /interrupting/ inattentive/chatting during presentation. Evident lack of preparation/rehearsal. Over
dependent on slides.
|Significant controlling by some members with one minimally contributing.
Primarily prepared but with some dependence on just reading off slides.
|Slight domination of one presenter.
Members helped each other.
Evidence of sound preparation.
|Well prepared, organised, all group members attentive during presentation.||All presenters knew the information, participated equally, and helped each other as needed.
Extremely prepared and rehearsed with no hitches