BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

Assessment Task 1: Explore opportunities
Task summary :

You are required to develop some new ideas and concepts that could be used by a case study company.
You will then present these to the Management Team for their input. This assessment is to be completed in the simulated work environment in the RTO.
BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

Required :
1. Access to textbooks and other learning materials
2. Computer with Microsoft Office and internet access
3.Meeting Preparation Report Template
4. Concept Report Template

Timing
Your assessor will advise you of the due date of this assessment.

BSBCRT501 Explore Opportunities Originate And Develop Concepts Assignment Wall Street College Australia.

Submit :
1.Email with Meeting Preparation Report attached
2. Email with Concept Report attached

Assessment criteria :
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.

Re-submission opportunities :
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.

If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.Re-assessment attempt(s) will be arranged at a later time and date.

You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.

You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Assessment Task 1: Instructions
Carefully read the following scenario.
Web Sights is a small website development company that has been operating successfully for five years. It currently has five staff members, all of whom have worked in the company since it began.

They provide a one stop shop for simple starter websites: from a single page to 20 pages.

BBSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

Customers are trained in editing and maintaining the website themselves or Web Sights can maintain the site for them.

Web Sights also provide logo design, web design and content production.

The bulk of their clients have been small to medium-sized retail businesses.
The company’s board recently decided that the time is ripe for Web Sights to develop some new concepts for products, programs, processes or services.

1.Prepare for a meeting.
Use the internet to look for some ideas and concepts that Web Sights could use.

You will be meeting with some of the company’s Management Team to brainstorm ideas, and it is important that you bring some ideas to the meeting to spark the discussions.

Start by looking for needs that the company may have, or opportunities that you see in the market, then use the meeting to find innovative ways to address these.

For instance, you could identify gaps in the company’s current range of products,finding opportunities that are not necessarily obvious.

Determine also whether competitors are currently filling any gaps that you identify.

Research techniques that can be used for generating creative ideas and solutions, and for translating these ideas into workable concepts.

Determine what techniques you will use during the meeting. Brainstorming is one technique that would be appropriate in this situation, but try others, such as creating a mind map or using lateral thinking.

Write a short (half a page to one page) report that includes each of the points above.

Use the Meeting Preparation Report Template to guide your work.
Assessor: see Meeting Preparation Report Assessor for guidance with marking.

1.Send an email to the Management Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the attachment and ask for the place, date and time of the Management Team meeting.

Attach your Meeting Preparation Report to the email.

2.Conduct a meeting.
The objective of the meeting is to facilitate a creative thinking session with the Management Team, looking at innovative and creative concepts for the company’s development.

You will be facilitating the meeting, and keep in mind that this is expected to be a collaborative process, so make sure that all team members are given the opportunity to contribute.

Begin by introducing the context in which concepts are going to be developed.

Then introduce the needs or concepts that you have recorded in activity 1.

You are required to use a range of creative techniques to generate innovative and creative approaches to each of your suggestions. The suggested approaches could lead to new ideas and concepts, so be prepared to take the discussion in any direction that is presented.

After about 15 minutes of discussion, the group should settle on five ideas or concepts that you should develop further.

For each of these, you should discuss:
1. Their suitability for the purpose
2. Their feasibility
3. Their commercial potential and what would be required for commercialisation.
4. Any relevant social, ethical or environmental issues

The group should also try to identify factors that could have an impact on how each of them are developed.

By the time the meeting has been concluded, the group should have agreed, in broad terms, on how each of the concepts should be developed to meet the company’s requirements.

During the meeting, you are also required to demonstrate effective communication skills including:

BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

a. Speaking clearly and concisely
b. Using non-verbal communication to assist with understanding
c. Asking questions to identify required information
d. Responding to questions as required
e. Using active listening techniques to confirm understanding

3.Write a concept report.
This report will be sent to the CEO to determine which ideas should be developed to an operational level.

The concept report should include the following :
1. The context in which the concepts are being developed
2. A summary of each of the concepts raised during the meeting.
3. An evaluation of each of the concepts in terms of their suitability, their feasibility and their commercial potential
4. The resources that would be required to achieve the desired outcomes.
5. The effectiveness of the different strategies that you used for achieving the desired outcomes.

BSBCRT501 Originate And Develop Concepts Assignment 1 – AU.

BSBCRT501 Explore Opportunities Originate And Develop Concepts Assignment Wall Street College Australia.

4.Send an email to the CEO (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the attachment and ask them to select four concepts that you can present to staff for their input.

Attach your Concept Report to the email.

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