Big Data For Managers Essay – Australia.

Unit Title :Big Data For Managers Essay
Weighting: 10.5%
Assessment format : Essay(.doc/.docx)
Length : 2,500 words (10% allowable either way, does not include title page,table of contents,appendix and references)
Learning Outcomes : On completion of this unit, students will be able to:
1.Access academic theories, frameworks and knowledge and apply them to a real-world problem. Specifically, they will be able to:
a. Define the problem;
b. Gather and analyse the evidence; and
c. Demonstrate management.
Big Data For Managers Essay – Australia.

Big Data For Managers Essay - Australia.

Brief :
You are required to select one of two options presented below to complete your academic analysis.Whilst the analysis will require you to apply insights from all nine chapters, some options will require specific focus on named chapters.

Option 1: Case Studies :
In this option you will research and write two short case studies on firms or organisations (large or small, local or international) which are successfully using Big Data and which you have researched using primary and/or secondary methods (either observation or by collecting other verifiable/strong data such as the case-study company websites, specific media reporting and annual reports). One of these companies can be your own company.

Big Data For Managers Essay – Australia.

Big Data For Managers Essay - Australia.

Name and briefly describe the organisations and then reflect on how each is using, visualising and
adding value for itself and for its customers/stakeholders using Big Data. Structure your assignment by researching and citing academic theories, frameworks and knowledge – especially using the 7 Vs of Big Data, the Big Data Business Maturity Index, and the Big Data Value Creation Model referenced in your learning content – and then demonstrating how these businesses/organisations apply them to their real-world problems.

Be sure to define the problem(s), gather and analyse evidence about these problems and how they are being addressed by each company, and finally demonstrate management by making evidence-based
recommendations about changes each company could make to improve value creation.Demonstrate any
similarities or trends between the two companies.Also,provide some insights into emerging trends and how would you would manage data in this dynamic environment.

Big Data For Managers Essay – Australia.

Big Data For Managers Essay - Australia.

Considerations :
Upon review of my essay, have I demonstrated critical thinking aligned with my chosen analysis task option? Specifically:
• Have I Identified and defined the academic concepts related to the analysis task using current
academic literature?
• Have I demonstrated an analysis of these relevant concepts and topics?
• Have I demonstrated an ability to apply and integrate the relevant concepts and topics in the analysis;
have I provide evidence or examples?
• Have I developed an argument and demonstrated understanding of differing points of view?
• Have I demonstrated understandings of the relevance of the chosen concepts to the overall concept of
management?
• Have I demonstrated understandings of considerations and implications for contemporary management practice?
• Did I produce a quality submission? Consider presentation, referencing and a balance between
academic and industry sources. Consult with your academic regarding appropriate formatting and styling.

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