Introduction: Literature Review on Strategic employee communication is very important to assure that the employees are driven by the company objective and goal (Schiemann et al. 2013). Effective employee communication is very much important to engage and motivate employees in the organisational activities. Selective use of Public Relation methods and tools can lead the organisation to achieve its desired results. In the following study various theories of communication and public relation have been discussed. The effective public relation tools have also been elaborated on case study of Tesco.
Communication Process Model:
Communication process model is a circular process where the main bodies involved are the sender and the receiver (Mazzei et al. 2012). In this process message is conveyed to the receiver through communication channel by decoding and encoding. The barriers of communication should be reduced for effective delivery of the message. In first stage the sender encodes the message to deliver. Then the message is transmitted vie the communication process. Finally the message reaches to the receiver through the decoding of the message. However, noise in the communication channel distorts the message. Noise can come in the process in various ways – like external noise, internal noise and semantic noise. Noise can be measured from a effective feedback process. External noise is the noise existing in the channel. Inter noise is the noise caused by the receiver. Semantic noise is created by the sender. The noise can be reduced by planning the whole communication process by crafting and delivering of the message (Edweb.sdsu.edu, 2014).