3125/32130 Data Analytics Fundamentals: Data Exploration And preparation

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Data Analytics Fundamentals: Data Exploration And preparation
This assignment is individual work. Each of you will be working with an individual data set that you will be able to download from UTS Online.

Scenario
You have just started working as a data miner/analyst in the Analytics Unit of a company. The Head of the Analytics Unit has brought you a data set [a welcome present ;-­‐))]. The data set includes two files: description of the attributes and a table with the actual values of these attributes. The Head of the Analytics Unit has mentioned to you that this is some sort of demographic data that a potential client has provided for analysis. The Head of the Analytics Unit would like to have a report with some insights about that data, that she could deliver to the client. Your tasks include:

  • understanding the specifics of the data set
  • extracting information about each of the attributes, possible associations between them and other specifics of the data set.

The tasks in the assignment are specified below.

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Data sets

For this dataset you only have the attribute headings, no descriptions of what they mean. Each student is assigned an individual table with the actual values of these attributes. Please, download the file that is linked to your name from UTS Online.

Tasks

1A. Initial data exploration

  1. Identify the type of each attribute (nominal, ordinal, interval or ratio). If it’s not clear you may need to justify why you choose the type.
  1. Identify the values of the summarising properties for each attribute including frequency, location and spread (e.g. value ranges of the attributes, frequency of values, distributions, medians, means, variances, percentiles, etc. -­‐ the statistics that have been covered in the lectures and materials given). Note that not all of these summary statistics will make sense for all the attribute types, so use your judgement! Where necessary, use proper visualisations for the corresponding statistics.
  1. Using KNIME or other tools, explore your data set and identify any outliers, clusters of similar instances, “interesting” attributes and specific values of those attributes. Note that you may need to ‘temporarily’ recode attributes to numeric or from numeric to nominal. In the report include the corresponding snapshots from the tools and explanation of what has been identified there.

Present your findings in the assignment report.

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1B. Data preprocessing

Perform each of the following data preparation tasks (each task applies to the original data) using your choice of tool:

  1. Use the following binning techniques to smooth the values of the Age attribute:
    • equi-­‐width binning
  • equi-­‐depth binning.

In the assignment report for each of these techniques you need to illustrate your steps. In your Excel workbook file place the results in separate columns in the corresponding spreadsheet. Use your judgement in choosing the appropriate number of bins -­‐ and justify this in the report.

  1. Use the following techniques to normalise the attribute Age:
  • min-­‐max normalization to transform the values onto the range [0.0-­‐1.0].
  • z-­‐score normalization to transform the values.
    1. Discretise the Age attribute into the following categories: Teenager = 1-­‐20; Young = 21-­‐30; Mid_Age = 31-­‐45; Mature = 46-­‐65; Old = 66+. Provide the frequency of each category in your data set.In the assignment report provide explanation about each of the applied techniques. In your Excel workbook file place the results in separate columns in the corresponding spreadsheet.

    In the assignment report provide explanation about each of the applied techniques. In your Excel workbook file place the results in a separate column in the corresponding spreadsheet.

    In the assignment report provide explanation about the applied binarisation technique. In your Excel workbook file place the results in separate columns in the corresponding spreadsheet.

    1C. Summary

    At the end of the report include a summary section in which you

    summarise your findings. The summary is not a narrative of what you have done, but a condensed informative section of what you have found

    about the data that you should report to the Head of the Analytics Unit. The summary may include the most important findings (specific characteristics (or values) of some attributes, important information about the distributions, some clusters identified visually that you propose to examine, associations found that should be investigated more rigorously, etc.).

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    Deliverables

    The deliveries include:

    • an Excel workbook file with individual spreadsheets for each task (spreadsheets should be labeled according to the task names, for example, “1A”). Each of the results of parts (a) through (d) in task 1B should be presented in a separate spreadsheet (and respectively table in the assignment report).

     

    Report: In the report include a section (starting with a section title) for each of the tasks in this assignment.

    Your report will likely be between 25-­‐30 pages in length using an 11 or 12 point font, including title page and graphs. On average you will require between 15 and 23 hours to complete this assignment.

    Binarise the Education variable [with values “0” or “1”].a report, which structure should follow the tasks of the assignment, and Assessment

    This assignment is assessed as individual work. The assessment criteria are:

    • Correctness of the initial data exploration (1A) -­‐-­‐ 20%

    • Correctness of the preprocessing procedures, results and explanation of the steps (1B) -­‐-­‐ 30%;

    • Depth of data understanding -­‐ how comprehensive are the explanations of your explorative results, appropriateness of illustrations -­‐-­‐ 30%;

    • Quality of the summary section (1C) -­‐-­‐ 20%

    Relationship to Objectives

    This assignment addresses subject objectives 2 and 3.

    Return of Assignments

    We plan to return marked assignments within 3 weeks of submission. Emails will be sent when marking is complete.

    Academic Standards

    All text in your assignment should be paraphrased into your own words and referenced using the Harvard referencing style. Please refer to the Subject Outline for details about penalties for Academic Misconduct.

    Late Penalties

    A late penalty of up to 50% may be applied to submitted work unless prior arrangements have been made with the subject coordinator.

    Special Consideration

    You may apply for special consideration (SC) due to unforeseen circumstances, either before or after the due date, at http://www.sau.uts.edu.au/assessment/ consideration/online.html. The three basic reasons for SC are health, family, or work problems; “I haven’t finished yet” is not a valid reason. You must provide documentary evidence to support your claim, such as a doctor’s certificate, a statutory declaration, or a letter from your employer.

    Note

    The assignments will be checked through the Turnitin ® Plagiarism Prevention system, for identifying unoriginal material, copied (without reference to the source) from an electronic source on the Internet, electronic libraries, other assignments.

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