Question MGT306 Strategic Management – Five Year Business Plan

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Assignment Task : MGT306 Strategic Management – Five Year Business Plan

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings

Executive Summary

Business Environment

  • Vision, Mission and goals
  • Products and services
  • Business, organisation and finance structures
  • Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
  • Premises, plant and equipment
  • Information systems and telecommunications
  • Intellectual property, licences and memberships Insurances

Goals, milestones, strategies

  • Goals and milestones
  • Marketing
  • Sales
  • Customer management and retention
  • Pricing
  • Suitable business strategy

Business competition

  • The industry
  • Target market
  • Market competition
  • Influence of Five forces

Financial forecasts

  • Set-up costs
  • Profit and loss forecast
  • Cash flow forecast
  • Balance sheet forecast
  • Break-even analysis

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout

• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date

• Use Arial, Calibri, or Tahoma, 12 pt font

• Double spacing

• Double justification of text

• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

Strategic Management